All Posts by Site-Manager

Content worth revisiting

Today I started putting together the Extraordinary Business Book Club ‘Best Bits’ episode (Episode 40, which will go live on 19 December). Every 10 episodes, I take the opportunity to look back over the previous 9 and showcase the bits that I love best. (And those that others request too – it’s always lovely when […]

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If you want to know if people will buy…

…don’t just ask them.  If you REALLY want to know if an idea has legs, the best way isn’t to ask people if they’d buy it, it’s to see if they DO buy it when they’re given the opportunity. This is an audacious technique, but Nicholas Lovell used it to great effect when he had […]

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The Curve – where your book fits in with your business

‘The Curve comes in three parts. You have to find an audience. That probably, but doesn’t necessarily, involve free. You have to earn the right to talk to them again. It’s no good having a newsletter that you get people to sign up for if they immediately unsubscribe because your content is boring and rubbish. […]

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The positioning statement

There are lots of business tools that are useful for writers of business books, and this one is particularly helpful towards the end of the strategic thinking piece, as you prepare to move over into content marketing and more specifically into writing your book. A positioning statement is the pure distilled essence of your strategy […]

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Back to the Future (of publishing)

One of the students from Falmouth asked if he could interview me about publishing following my talk there last month. Here’s one of the questions he asked, and my response. (Because I’m determined to return the conversation to the FUTURE of publishing, rather than its past….) Did you see the emergence of digital literature as […]

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Isn’t it ironic?

It’s funny – over the last decade I must have given hundreds of talks on the subject of ‘the future of publishing’ – and yet my most popular blog post ever (several thousand views since it went up on Tuesday, apparently) is on the past of publishing. I seem to have unleashed a frenzy of […]

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Rolling home

A wonderful rare full day/evening in London, running a workshop, meeting a friend for coffee, and joining Women in Publishing for their Christmas party and awards evening. It was a wonderful surprise to find myself shortlisted for the Pandora Award this year, and I’ll treasure my Highly Commended certificate. Justine Solomons of Byte the Book […]

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Old-School Publishing

Today’s blog is a trip down memory lane over at BookMachine, remembering ten things that used to be part of the daily grind for publishers that just don’t exist any more.  Ahh, I loved the smell of ozalids in the morning…  https://bookmachine.org/2016/12/06/10-things-that-used-to-be-part-of-a-publishers-day-that-millennials-will-find-hard-to-imagine/

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Shortlisted and proud!

I took a break between proofs and manuscript reviews this afternoon to flick idly through Twitter…..  …..and discovered that I have been shortlisted for the Women in Publishing Pandora Award ‘for significant and sustained contribution to the publishing industry’.  My fellow shortlisted candidates are Kate Wilson, the force of nature behind the amazing independent children’s […]

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Start with the proposal

‘Why should you write a proposal? Because YOU need to be clear on this stuff too. Your book represents an investment of your own time and energy, and you need to make the business case to yourself.’ Today’s blog is a guest post over at Birds on the Blog – http://birdsontheblog.co.uk/writing-a-book-start-with-the-proposal/.  

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