Alison Jones, MA, MBA has pioneered digital publishing over a 25-year career in publishing, working with companies such as Chambers Harrap, Oxford University Press and most recently Macmillan as Director of Innovation Strategy.

Alison Jones

In 2014 she left Macmillan to set up the Practical Inspiration imprint as a pioneering new model: partnership publishing. Today she helps businesses and entrepreneurs write and publish content strategically aligned with their business goals.

Alison Jones


As both a traditionally and self-published author herself, she is passionate about good content written and presented beautifully; as a trained business and executive coach, with experience of tutoring MBA students and professional mentoring, she focuses on maximizing the impact of your brand and helping you achieve your business goals.

‘I cannot recommend working with Alison highly enough. She is professional and personable and more than that, she cares as much as you do about the message you have to share.’