Alison Jones, MA, MBA has been a pioneer of  publishing since 1991, from her days as an editor with Chambers Harrap and Oxford University Press to Director of Innovation Strategy at Macmillan before setting up Practical Inspiration Publishing in 2014.

Alison Jones

Today she helps businesses and entrepreneurs write and publish content strategically aligned with their business goals through her 3S framework: Story, Strategy, System.

She is the host of The Extraordinary Business Book Club podcast, Head Judge of the Business Book Awards, and author of the #1 Amazon bestseller, This Book Means Business: Clever ways to plan and write a book that works harder for your business (2018).

Alison Jones


As both a traditionally and self-published author herself, she is passionate about good content written and presented beautifully; as a trained business and executive coach, she focuses on maximizing the impact of your brand and helping you achieve your business goals.

‘I cannot recommend working with Alison highly enough. She is professional and personable and more than that, she cares as much as you do about the message you have to share.’