This Book Means Business

Clever ways to plan and write a book that
works harder for your business

A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that’s integrated with your platform and works to build your reputation, network and credibility from Day 1.

‘Practical, insightful and incredibly useful. Alison Jones is the trusted friend everyone should have when writing a business book. Combining her unique connections and expertise in the worlds of writing, publishing and business-building, she writes with clarity, generosity and wit, distilling the best of her experience - and that of a whole host of successful business authors - into an incredibly useful guide for anyone looking to write a book that really works for their business.’ – Grace Marshall, Head coach, chief encourager and productivity ninja, author of How To Be Really Productive

‘A worthy primer, a great place to start on your journey to make a business book that matters.’ – Seth Godin, author and blogger

‘In this comprehensive, well-researched and immensely helpful book, Alison Jones lays out everything you need to know about how to write the right book, in the right way, to drive business results. Whether you've toyed with the idea of writing a book for years, and never gotten off the starting line, or you've already written several books, but want to do it in a more pleasant, purposeful and high-impact way next time, this book is for you.’ – Amanda Setili, president, Setili & Associates business consulting, and author of Fearless Growth

‘What Alison Jones doesn't know about writing, publishing and marketing business books probably isn't worth knowing. Even if the cover price of this book were £100, you'd still be getting a bargain: the sheer volume of advice it contains will prove priceless to anyone thinking of writing a business book. It contains everything you need to know, and then some.’ – Scott Pack, author of How to Perfect Your Submission: Tips from a publisher

‘At last! The Writers’ & Artists’ Yearbook has a companion. Read them both. Do what they say. And be lucky.’ – Dr Andy Cope, author of Now That’s What I Call Leadership and The Art of Being Brilliant

‘Writing a book helps you share your ideas with the world - and become recognized for them in the marketplace. Alison Jones's informative new guide enables you to craft a meaningful work that will have a lasting impact on your business success.’ – Dorie Clark, author of Entrepreneurial You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

‘Alison Jones has done a remarkable thing – she has created a toolkit that will transform your life and your business. This Book Means Business takes a practical approach to planning, writing and marketing your book which applies her experience as a publisher and writer, and draws on the best mentors from the business of writing business books. Follow her advice and prepare for your life to change as you accelerate your personal and professional development.’ – Bec Evans, innovation consultant and co-founder of Prolifiko

Amazon reviews:
"I really like books that are pragmatic and helpful. Not just great ideas, but great practice. This book gives me exactly what I need to take me step by step to getting my book finished and out there. An excellent resource. And any book that gets a joke about ‘premature articulation’ into the first chapter gets my attention."

"Full of practical advice to help people to write, publish and then market their business book. An invaluable resource. Highly recommended."

"I really wasn't expecting to read this book in one go... I bought it as I have been following Alison Jones's work for a while. It didn't disappoint - it was jam packed with really good ideas, tools, tips and inspiring stories of real people grappling with and succeeding at the book writing process. All this I expected. But I found that I just couldn't put it down! The short, bite-sized nuggets (it seems too much to call them chapters) were so interesting and easy to read that I found myself reading and reading, enjoying myself all the way to the end, when I should have been going to lunch. I ended up eating my sandwich at nearly 2pm, hungry because of the late lunch, but really full of ideas and inspiration!"

The Extraordinary Business Book Club podcast goes under the hood of successful business books to discover how they’re put together and how they work for the businesses behind them: everything I’ve learned is in this book, giving you a unique insight into how some of the world’s top business authors work, and showing how you can make these ideas work for you too.

About Alison

Alison Jones is founder of Practical Inspiration Publishing, helping businesses with something to say create superb books that are deeply integrated with their wider platform. A veteran of the publishing industry, she worked for 25 years with leading companies such as Chambers, Oxford University Press and Macmillan (she was Director of Innovation Strategy at Palgrave Macmillan until she left to set up a pioneering new partnership publishing model in 2014). She also provides executive coaching, consultancy and training services to publishers and regularly speaks and blogs on the publishing industry, is on the board of the IPG, and host of The Extraordinary Business Book Club, a podcast and community for writers and readers of extraordinary business books. 

This book is for you…

…if you run a business based on your expertise
…if you want to take your business and your platform to the next level
…if you haven’t got time and energy to waste writing a book that isn’t a good return on investment
…if you want to create a book that matters: one that’s distinctive, says something worth saying, and makes life better for its readers!

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