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Category Archives for "writing"

0 The Extraordinary Business Book Club Summer Reading List!

The summer is a great time to catch up with some reading, but put the chick-lit and the crime thrillers down (at least for a while) and pick up some really nourishing brainfood. I’m delighted to introduce the inaugural Extraordinary Business Book Club Summer Reading List! These are the books I’ll be taking in my suitcase […]

0 100 episodes young!

*cue fanfare and firework noises* This week is the 100th episode of The Extraordinary Business Book Club! I’ve seen this coming for a while – obviously – and have been beating my brain over what to do about it. After all, every week I have extraordinary, top-drawer guests on the show: should I try to find […]

0 Literacy – the currency of the knowledge economy

It’s International Literacy Day today, as it has been every 8 September since UNESCO established it in 1965. We’ve come a long way since then, but still today, as UNESCO’s website reminds us: ‘Some 775 million adults lack minimum literacy skills; one in five adults is still not literate and two-thirds of them are women; […]

0 Know your reader/customer

I recorded the intro and outro for Episode 77 of The Extraordinary Business Book Club yesterday, which was slightly surreal (you’ll understand why when you listen on Monday), which features an interview with Bridget Shine, CEO of the Independent Publishers Guild in the UK. She’s absolutely at the sharp end of publishing, and it’s a […]

0 More William Zinsser

Another great quote today from William Zinsser’s On Writing Well (and no apologies – it’s genius and the only reason I’m not quoting the whole thing at you sentence by sentence is my high regard for copyright law): ‘The secret of good writing is to strip every sentence to its cleanest components. Every word that […]

0 On Writing Well

As part of my book-for-every-year-of-my-life challenge, I’ve reached 1976 and William Zinsser’s classic On Writing Well (although I’ve cheated slightly as I bought the 7th edition, published 2006). William Zinsser is the guy with the great quote – ‘Writing, learning and thinking are the same process.’ – but I didn’t know too much about him […]

0 By hand

I’m revising my manuscript at the moment, and rather than do it on screen I decided to take a different perspective: I printed out the manuscript and inserted the pages into a ring binder (note to self: add page numbers before printing next time). What’s interesting is how much I’m enjoying this stage (which I’d […]

0 The view from the other side of the table

Remember all that dancing around when I finally (FINALLY) finished the first draft of my book? Well, here’s the view from the other side. Bec Evans of Prolifiko was the one who invited me to stay with her as she house-sat in Devon, because she knew I needed to get away from the million day-to-day […]

0 The power of the deadline

This week’s guest in the Extraordinary Business Book Club is Pam Didner, author of Global Content Marketing: she’s one of those great guests who’s interesting not only because of her experience planning, writing and publishing a business book, but because her area of expertise is intriniscally interesting to anyone involved in putting content out there […]

0 How appropriate

Maybe it’s a generational thing, but my Gen X brain is still wired to think most immediately through pen onto paper. When I first came to map out my book I did so on the back of a series of napkins, in some cases quite literally, and although I wrote the bulk of it on […]

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