I said yesterday I’d learned a few things about business in those few crazy family days at Disneyland Paris – here’s the first. Mickey Mouse started as a cartoon character. (Stay with me.) When he was created, back in 1928, the primary channel for distribution was via the picture houses, where cartoon shorts were shown […]
Continue readingThere’s lots of reasons to write a book, but one I hear again and again is ‘to get speaking gigs’. There’s no doubt that a book makes you more interesting to anyone who needs to book a speaker: it’s proof that you’ve developed your thinking and have something to say. Even the fact that you’re […]
Continue readingJust sharing here something I have just posted in The Extraordinary Business Book Club in Facebook: Just uploaded tomorrow’s Best Bits episode – I absolutely LOVE putting these together, gives me chance to look back over the last 9 episodes and reflect on the common themes and the individual moments of genius. Thanks to those […]
Continue readingI set my bootcamp group a challenge this week: to create content in a form they’ve never used before. It’s so easy to think, ‘Better write a blog post.’ But there’s a whole smorgasbord of content possibilities out there. And they’re rising to the challenge beautifully: one has just posted in the group her first […]
Continue readingHow many times have you said that over the last year/month/week/day? If your life is like mine, saying yes to one thing means saying no to something else, so you need to budget your time carefully. I spend my life helping people create books and put out regular content to build their business, knowing […]
Continue readingMore soundtrack insights: it turns out Daniel Priestly (author of Key Person of Influence, The Entrepreneur Revolution and Oversubscribed) also has a writing playlist, and while Caroline Webb (author of How to Have a Good Day) favours deep house (or Haydn), he is a fan of trance music. My musical tastes are eclectic but unsophisticated. […]
Continue readingThis week in the This Book Means Business Bootcamp we’re looking at how you can use the writing of your book strategically to build your network. In your business you’ve got lots of different types of relationships: there are your existing clients, your groups and your email list, there are partners and suppliers, peers, network […]
Continue readingWhenever I train or coach on content marketing, the second big step – the first is figuring out your WHY, as always: what is it you’re wanting to achieve? – is identifying exactly who it is you’re trying to reach (or whom if you’re a stickler for these things). But as I was working with […]
Continue readingDo you listen to podcasts? According to the Pew Research Center in 2016*, 21% of Americans aged over 12 had listened to a podcast in the previous month, up from 12% in 2013. It’s still a minority, but it’s growing fast. March is #trypod month, with big publishers and podcasters encouraging their listeners to encourage […]
Continue readingI’ve just been uploading and checking tomorrow’s podcast episode, an interview with Emma Serlin of the London Speech Workshop. She has a background in theatre, as an actor and directory, and a Masters in psychology, and she’s brought those two perspectives together into a really fascinating methodology for more effective communication. You’ll be able to […]
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