‘Can I talk to you about podcasting?’ I’ve spoken to at least 6 people over the last month or so who are interested in setting up their own podcast and wondering what’s involved and, crucially, whether it’s worth it for them. I can’t tell them that, of course, but here’s what I say: First of […]
Continue readingA hard night’s trick-or-treating with some very overexcited children – I mean, witches and zombies – last night, and then straight back home, throw them into bed, and sit down to interview the wonderful Robbie Kellman Baxter, author of The Membership Economy. The podcast episode will be broadcast on 21 November, but one thing that […]
Continue readingToday’s post, brought to you by the Frankfurt Book Fair, is featured on LinkedIn: https://www.linkedin.com/pulse/where-book-makes-money-alison-jones
Continue readingPatrick Vlaskovits, co-author of Hustle and The Lean Entrepreneur, used a great phrase in this week’s Extraordinary Business Book Club episode which was a new one on me, although I knew just what he meant. (Patrick specializes in this, to be honest – providing just the right phrase for concepts without a name. We talked […]
Continue readingI had a fascinating conversation with a publishing buddy this week, talking about the upcoming Frankfurt Book Fair. ‘I don’t really get Book Fairs,’ he confessed. ‘I’ve never had a single conversation or done a single bit of business without thinking, “We could have done this any old day of the year. Why here?”‘ And […]
Continue readingHow do you cut up a birthday cake? If you’re like me until last year, you cut out wedges – a segment of arc tapering to a fragile point – and unless you eat the entire cake in one sitting (which can happen, of course) you’re left with a tricky shape to wrap in cling-film, […]
Continue readingA BookMachine blog on the three charges Seth Godin levelled at publishers in his interview with me for The Extraordinary Business Book Club podcast. https://bookmachine.org/2016/09/30/seth-godins-three-charges-publishers/
Continue readingYesterday in the 10-day book proposal challenge we were focusing on the marketing plan for the book, which is something of a Marmite task. One participant in particular approached it with a feeling of dread, but was pleasantly surprised. ‘When I saw today’s task my heart sank – so I’m surprised with what laying this out […]
Continue readingHere’s one thing Seth Godin said when we spoke that keeps bouncing around my head. You can have it in yours, too – here, see what you make of it. He’s talking about people sidling into auditoriums to hear a speaker but positioning themselves near the back, on an aisle seat, ready for a quick […]
Continue readingToday’s blog post can be found over at Birds on the Blog – a musing on the hidden benfits of writing, including wisdom from Euan Sample, Michael Neill and Seth Godin in conversation. http://birdsontheblog.co.uk/writing-putting-words-to-the-music/
Continue reading