‘The Curve comes in three parts. You have to find an audience. That probably, but doesn’t necessarily, involve free. You have to earn the right to talk to them again. It’s no good having a newsletter that you get people to sign up for if they immediately unsubscribe because your content is boring and rubbish. Then, having done those two things, found them and got the right to talk to them again, you have to let those people who really want to spend money with you, the people who love what you do, the Superfans, spend lots of money on things they really value.’ – Nicholas Lovell
This week’s Birds on the Blog post explores what the Curve means for writers of business books.