If you’ve got a brand, it’s a good idea to make sure your assets – your artwork, website copy, even premises etc – match up.
So if you’re going to call your company ‘Scholars Punting’ and convey the impression that you’re a learned bunch, an offshoot of Cambridge University, staffed by the brightest and best of its graduates, you might want to avoid getting two of the six words in your tagline wrong. Or perhaps this is subtle irony. Let’s go with that, shall we?
