Category Archives for "content strategy"

Bond’s secret weapon

I recently gave a talk at a weminar with a ‘secrets and spies’ theme. My brief was to talk about ‘succes and agility’ – obvioulsy I tunred to 007 for inspiration. (The best-looking slide deck I’ve ever put together.) Here’s a sneak peek, from my BookMachine blog…  What is James Bond’s most effective weapon? Could […]

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Could I be a streaker?

This is Day 1 of a who-knows-how-long-streak.  Here’s the blog post that kicked it all off: the decision to commit to run and blog every day emerged in the process of writing this article…  http://birdsontheblog.co.uk/what-seth-and-ron-taught-me-about-streaking/  And it’s all Seth Godin’s fault.

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The Business of Business Books

Rachel Bridge, author of Ambition: Why it’s good to want more and how to get it, is an extraordinary woman. I interviewed her on the Extraordinary Book Club Podcast recently, and her energetic, creative approach to writing made me reflect on how things are changing across the board.  Rachel and I hooked up in the […]

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Learning from the Learned

I recently created created a series of posts on LinkedIn about what expert authors can learn from academic authors. If you care about communicating your ideas, and the most brilliant minds in the world are focused on communicating their ideas in new and innovative ways, it’s probably worthwhile seeing what they are coming up with. Whether it’s business theory, […]

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Fit to Publish?

Things should be made as simple as possible, but no simpler One of the reasons English lends itself so well to poetry – and also why it’s so difficult to learn – is the way it shoehorns multiple meanings into its bald Anglo-Saxon monosyllables. Take ‘fit’, for example. Just three letters, yet it takes up […]

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Publishing as Strategy: The Sweet Spot for Your Book

The sweet spot for your book: the intersection of what you’ve got, what they want, and where things are heading. What does ‘strategy’ mean to you? If I asked you what your strategy was for your small business, how would you answer? It’s a loaded word which means different things to different people, but for […]

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