Category Archives for "publishing"

And this is how you do content marketing

So this is neat – the clever folk over at self-publishing platform Reedsy have launched Reedsy Learning, a series of free mini-courses from top publishing talent. I’ve contributed this one: How to Write a Business Book.  10 days, 10 emails, just enough to get you kickstarted.  There are courses on marketing, self-publishing, overcoming procrastination, Amazon algorithms, […]

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How not to cry live on Facebook

Here’s the thing about competitions and challenges: they are super-motivating (to most people – I get that it’s not everyone’s bag) and someone will be utterly delighted at the end. But the thing about having a winner is that it means you have to have people who are NOT winners, and that – to borrow […]

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The clock is ticking…

Today’s the day: particpants in the 10-day Business Book Proposal Challenge have until midnight tonight to upload their proposal into our Facebook group to be in with a chance of winning a publishing deal. There are seven so far, with another six or seven promised by the deadline. I can’t WAIT to read them – […]

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Print books, ebooks, and rich reading

Every month I write a ‘Digital Digest’ for the Independent Publishers Guild and this month there was a slew  of statistics that, on the surface at least, are hard to swallow for a digital publishing enthusiast like myself. I had a bet with our production director back in 2010 that half our revenues would be […]

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How I learned to love marketing (and why you should too)

Yesterday in the 10-day book proposal challenge we were focusing on the marketing plan for the book, which is something of a Marmite task. One participant in particular approached it with a feeling of dread, but was pleasantly surprised.  ‘When I saw today’s task my heart sank – so I’m surprised with what laying this out […]

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Who decides what you read?

It’s the end of Setptember and I’m back up at Oxford Brookes, teaching on the MA in Publishing Editorial module every Tuesday afternoon. One of the ice-breakers my colleague Beverley Tarquini does with the new cohort of students each year is to get them all talking about what they’re reading, what books they like in […]

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Onwards and upwards

The Extraordinary Business Book Club Facebook group just hit 500 members (in fact it’s at 503 as I write). So far there’s no sign of Mark Zuckerberg bringing me champagne and flowers, but I’m sure he’s on his way.  I founded the group last year as World-Changing Writers, ahead of the online summit of the same […]

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Publishing people

After the excitement of the IPG Autumn Conference yesterday, a more sober but no less interesting IPG Board Meeting today at the offices of Harbottle & Lewis, sponsors of the forthcoming IPG Independent Publishing Report. We saw some of the top-line findings reported by Nielsen’s Jo Henry at the conference yesterday and today discussed the […]

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#bizbookchallenge – one day to go…

Tomorrow my 10-day Business Book Proposal Challenge kicks off – over 10 days I’ll take a group of business people and would-be authors step by step through the proposal document, helping them to clarify their thinking about their book idea, target readership, competition and so on. I first ran this challenge in June ane while […]

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