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Category Archives for "publishing"

0 Bond’s secret weapon

I recently gave a talk at a weminar with a ‘secrets and spies’ theme. My brief was to talk about ‘succes and agility’ – obvioulsy I tunred to 007 for inspiration. (The best-looking slide deck I’ve ever put together.) Here’s a sneak peek, from my BookMachine blog… What is James Bond’s most effective weapon? Could […]

0 Canny writing

I’ve always loved the Northern word ‘canny’. There’s a calculating edge to it, but in a wholesome, no-nonsense, practical sort of a way, rather than any underhand scheming. It’s not a bad word to describe my approaching to writing, either. Here’s a bit of etymology for all you word geeks out there: Can (modal verb) […]

0 Nailing the Proposal

For publishers, the proposal is the business case for the book and for you as its author. It tells them whether you’re both worth taking a risk on: does the book have a strong concept and a clear market? Have you really thought it through? In this LinkedIn post I invite you to take part in […]

0 The Business of Business Books

Rachel Bridge, author of Ambition: Why it’s good to want more and how to get it, is an extraordinary woman. I interviewed her on the Extraordinary Book Club Podcast recently, and her energetic, creative approach to writing made me reflect on how things are changing across the board. Rachel and I hooked up in the […]

0 Your book and the social web

Might online bookstores one day become passé? The social web is where we share ideas and consume content, and increasingly it’s where we purchase, too. In the Extraordinary Business Book Club podcast this week I talk to Marcus Woodburn, Vice President Digital Products at Ingram Content Group, about Aer.io, their new social selling tool (Ingram was an early […]

0 What if every business book were a startup?

It’s a terrible irony of nonfiction publishing that the people with the most interesting things to say are often too busy actually doing their thing to sit down and write a book about it. Business leaders are not natural writers, at least not usually. They’re often great communicators, especially on a conference stage or in […]

0 Learning from the Learned

I recently created created a series of posts on LinkedIn about what expert authors can learn from academic authors. If you care about communicating your ideas, and the most brilliant minds in the world are focused on communicating their ideas in new and innovative ways, it’s probably worthwhile seeing what they are coming up with. Whether it’s business theory, […]

0 Stepping Up, Standing Out

Your book matters. Present it like it matters. Look again at the non-fiction books that have made an impact on you. The books that leapt of the shelf (real or virtual) at you, kept you turning the pages, the ones you keep dipping back in to, that you recommend to others. As a reader you […]

0 What was London Book Fair 2015 all about?

Olympia, that gracious old building, bristling with technology and drenched in sunlight, was a fitting metaphor for the industry this year, as well as its showcase. This year’s London Book Fair – a key public event in the industry year – was also a significant personal milestone for me. The first day of LBF 2014 […]

0 Independence Days – why there’s never been a better time to be a small publisher

Aren’t we lucky? There are millions of people doing things not a tenth as interesting as publishing. It’s a privilege. Thoughts from the IPG Spring Conference Last week I attended my first Independent Publishers’ Guild spring conference. I’d heard that IPG was ‘the best club in British publishing’ and so it proved: what a collaborative, […]

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