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Category Archives for "TBMB"

0 You wrote the book, why not sell the book?

This evening I’m speaking at a Byte the Book event in London on how to sell more books in non-traditional channels. One of the areas I’ll be focusing on is direct sales: my business authors have their own platform, they’re already selling services and in some cases products to their customers direct from their own […]

0 Contacting hard-to-find people

This week in the This Book Means Business Bootcamp one of the things we’re focusing on is using the process of writing your book to build your network (both upwards and outwards), and one of the questions that came up was about how to contact people when their email addresses aren’t easily available. It’s worth […]

0 Using your book to build your network

Forget GSOH, the book you’re writing is a much more appealing quality when it comes to attracting a potential partner. And by partner here I don’t mean life partner (although, who knows…), I mean the key influencers in your field, those you’d like to get to know better. Your business sits in a complex network […]

0 Sourcing the stories

If you want your kids to get some exercise today would you a) stick them on a treadmill for 20 minutes or b) take them out for a game of football? Both effective, but b) is way more likely to get an enthusiastic response. If you want your reader to understand an important point, would […]

0 The bone yard of ideas

Patrick Vlaskovits, co-author of Hustle and The Lean Entrepreneur, used a great phrase in this week’s Extraordinary Business Book Club episode which was a new one on me, although I knew just what he meant. (Patrick specializes in this, to be honest – providing just the right phrase for concepts without a name. We talked […]

0 Going Foreword…

While you’re thinking about the content of your book and its structure, scope, tone and so on, don’t forget the prelims and endmatter, and particularly the foreword (NB NOT ‘forward’, it’s the ‘word’ to the reader that goes be’fore’ the main text). Why bother with a foreword? Here are just a few reasons: Credibility. […]

0 SO What – new life for old SWOT

You might think that SWOT analysis is a management consultancy cliché, but with a little bit of a twist it can be a surprisingly useful tool for business book writers… Read today’s Birds on the Blog post to find out more: http://birdsontheblog.co.uk/so-what-a-twist-on-swot-for-business-book-writers/

0 Big picture, big questions, old poet

One of my favourite tools for business thinking isn’t one of the models I learned on my MBA course, it’s a poem from Rudyard Kipling: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who. And it all starts with […]

0 Think in slides, not pages

Sitting staring at a blank Word document can be a killer. That’s a lot of white space to fill. If you want to feel better about that, you have two options: 1. turn up the font size to 50, OR 2. make the white space smaller. Allow me to introduce: the Powerpoint slide. If you’re […]

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