Setting up a beta testing group

Delighted to hear that one of my This Book Means Business bootcampers has taken the massive step of setting up a beta group to feed back on her book as she writes it. She got eight people from her target market in a room together, most of them strangers to her beforehand. She reports: ‘They were all really positive about the book idea, had useful suggestions on how to tweak the content we looked at so far and good discussions over other wider issues… I tried an exercise from the book on them which was really useful to observe and have feedback from, and have given them some content to take away and read.’

Her advice?

‘If you’re thinking about a beta group I’d recommend it : )’