I set my bootcamp group a challenge this week: to create content in a form they’ve never used before. It’s so easy to think, ‘Better write a blog post.’ But there’s a whole smorgasbord of content possibilities out there. And they’re rising to the challenge beautifully: one has just posted in the group her first ever infographic, having been introduced to Canva – it looks amazing! It’s branded and oh-so-sharable, and it’s also helped her see her subject in a new light and work out the structure for the book. Double win.
So if you’re in a content rut, here’s a challenge for you: pick one idea from the list below that you’ve never tried before and give it a go. (Some are easier than others, but that’s lists for you.) See what comes up for you as you create it, see how it lands when you share it. And remember to have fun, obviously.
anecdotes/personal stories
animation
app/game
audio books
blog post
cartoon
case study
challenge
checklist
curated content (eg links)
dataset
debate
demos
diagram/model
ebook
email sequence
feedback
flier/brochure
guest post/article
‘how to’ guide
illustrated quote
industry round-ups
infographic
interview
list
live-streamed video
manifesto
meme
news updates
newsletter
online courses/elearning
online summit
photographs
podcast
polls
poster
predictions
press releases
Q&A
quiz
reports
review
slide deck
SMS
survey
talk/presentation
templates
testimonials/endorsements
Twitter chat
Twitter story
user-generated content
video/vlog
webinar
website
White Paper
worksheets
workshop