What if every business book were a startup?

drowning in paperIt’s a terrible irony of nonfiction publishing that the people with the most interesting things to say are often too busy actually doing their thing to sit down and write a book about it.

Business leaders are not natural writers, at least not usually. They’re often great communicators, especially on a conference stage or in a training workshop, but writing a book is a sustained, lonely effort and there’s no reason why your average extrovert entrepreneur should be any good at it.

Which is a problem for publishers.

Read more at https://bookmachine.org/2016/04/29/every-business-book-is-a-start-up/