Your book and the social web

Aer.ioMight online bookstores one day become passé? The social web is where we share ideas and consume content, and increasingly it’s where we purchase, too.

In the Extraordinary Business Book Club podcast this week I talk to Marcus Woodburn, Vice President Digital Products at Ingram Content Group, about, their new social selling tool (Ingram was an early investor in Aerbook, which became, and acquired the start-up at the end of 2015). I am hugely excited about this, and I don’t think most publishers have quite realized how it could revolutionize the book supply chain.