Writing a book? First, build your platform

Platform and bookToday’s blog is a guest post over at Birds on the Blog: http://birdsontheblog.co.uk/writing-book-first-build-platform/

‘…a book is part of your bigger platform, not a standalone. To get readers, let alone publishers, interested in your book to the point where they’re willing to spend time and money on it, you have to secure their attention and trust. And to make the book worthwhile for you professionally, you need to have built a ‘back-end’ of revenue-creating activities that the book can point people towards.’