All Posts by AlisonJones

This is what goes into a successful book

One of my most brilliant publishing buddies is Bec Evans, head of innovation at Emerald Group and co-founder of writing app startup Prolifiko (and also a graduate of my 10-day Business Book Proposal Challenge with an offer from an agent on the table, but that’s besides the point). Today she shared this superb piece in […]

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Understanding your reader – the Empathy Map

I talk a lot about identifying your target reader and getting really clear on where they’re at, what questions they’re asking, what language resonates with them, what they’re trying to achieve. You need to know and understand the person you’re writing for from extensive first-hand experience, there’s no substitute for that. But there ARE tools […]

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Bonnier’s new self-publishing platform

One of the most interesting of many interesting launches at London Book Fair was the UK version of Swedish publisher Bonnier’s Type&Tell, a new self-publishing platform that offers authors a range of publishing services. Publishers have tried this before, most notably Author Solutions which was briefly owned by Penguin and notoriously sued for ‘deceptive practices’. […]

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Mastery

Two parents’ evenings back to back tonight, immediately after the last day of London Book Fair: I don’t know what I did wrong in a previous life, but it must have been pretty bad.  I used to understand primary school gradings – as a school governor, I had to master rainbow trackers and sub-level progression […]

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Writing without the fuss

This week’s episode of The Extraordinary Business Book Club was the 52nd – a whole year’s worth of listening!  If you haven’t heard it yet, I really recommend it: Lucy McCarraher is the Publish mentor for Daniel Priestly’s Key Person of Influence programme and the author of How to Write Your Book Without the Fuss […]

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Small business, big tech tools

I was asked this week to name the systems and workflow tools I use to run my business, and it was a useful audit. There are a LOT. Most of my systems are cloud-based, and allow for remote collaboration and access on the hoof.  Publishing/Operations Bibliocloud (bit specialist this one – bibliographic system, with details […]

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The joy of podcasts

Do you listen to podcasts? According to the Pew Research Center in 2016*, 21% of Americans aged over 12 had listened to a podcast in the previous month, up from 12% in 2013. It’s still a minority, but it’s growing fast.  March is #trypod month, with big publishers and podcasters encouraging their listeners to encourage […]

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Lenten thoughts

Sorry if you’re expecting something profoundly spiritual from that title, but I just wanted to share this as it made me laugh.  Child 1 has given up chocolate for Lent. She’s not doing too well at it, to be honest: brownies don’t count, apparently, and neither does hot chocolate.  It made Child 2 – aged […]

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