This week’s blog is over at BookMachine, and draws out the lessons for authors from my interview with Andrian Zackheim, one of the world’s leading business book publishers and the founder of Portfolio Penguin. https://bookmachine.org/2017/03/22/author-platform-matters-publishers/
Continue readingDay 2 of the 10-day Business Book Proposal Challenge, and today we’re focusing on target reader. This is perhaps the most fundamental of all the bits of thinking the challengers will be doing over the course of the challenge – the synopsis, selling points, contents, marketing plans, EVERYTHING falls out of that understanding. I was […]
Continue readingThis week’s episode of The Extraordinary Business Book Club was the 52nd – a whole year’s worth of listening! If you haven’t heard it yet, I really recommend it: Lucy McCarraher is the Publish mentor for Daniel Priestly’s Key Person of Influence programme and the author of How to Write Your Book Without the Fuss […]
Continue readingThis morning I went for a run in glorious spring sunshine. ‘I must start promoting the next 10-day Business Book Proposal Challenge a bit more strenuously,’ I thought to myself as I trundled along. ‘I know, it’s such a lovely day, I’ll record a quick video outside to tell people what it’s all about. People […]
Continue readingIn this week’s Extraordinary Business Book Club episode I talk to Alan Weiss, the author of Million Dollar Consulting and more than 60 books in total. He also blogs and vlogs regularly. That’s a significant amount of content generation for someone who’s running a multi-million dollar consulting firm as the day job. It turns out […]
Continue readingOne of my bootcampers impressed me this week with a quite brilliant idea: she’s carving out one day a week to focus on her book, and on that day she puts an out-of-office autoresponse on her email. But instead of a generic ‘I’ll get back to you tomorrow’ message, she took the opportunity to explain […]
Continue readingThis week in the This Book Means Business Bootcamp we’re focusing on how you can use the process of writing your book to build your professional network (and indeed use your professional network to write your book – nice bit of bilateral symmetry). I love this week’s task as it always creates so many ‘aha’ […]
Continue readingToday’s blog is over at BookMachine – Draw me a picture: Why books are becoming more visual. ‘We’re wired for pictures. Most of the information our brain processes is visual and we’re good at processing it really fast because we’ve been doing it for millions of years and our survival has historically depended upon it: […]
Continue readingI have a new project. (Because my life clearly isn’t busy enough…. Oh.) As suggested by a fellow Fetchie – a member of my wonderful running site, FetchEveryone – I have taken up the challenge to read one book from every year of my life. I’m reading them in sequence, starting with Kurt Vonnegut’s Slaughterhouse-Five […]
Continue readingMy online bootcamp for graduates of the proposal challenge begins tomorrow, and you can almost taste the anxiety and excitement in the group. Suddenly it’s just got real: having crystallised their vision for their book in the proposal, now it’s time to step up and start writing. One of the comments that participants in […]
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