Yesterday in the 10-day book proposal challenge we were focusing on the marketing plan for the book, which is something of a Marmite task. One participant in particular approached it with a feeling of dread, but was pleasantly surprised. ‘When I saw today’s task my heart sank – so I’m surprised with what laying this out […]
Continue readingYesterday I wrote about the people at the beating heart of the book industry: publishers, writers, readers. Today I’m grateful for a different group of people altogether – my Mastermind sisters. When I left corporate life to set up my own business I expected to feel isolated. I knew I’d miss the thousand tiny day-to-day […]
Continue readingI recently gave a talk at a weminar with a ‘secrets and spies’ theme. My brief was to talk about ‘succes and agility’ – obvioulsy I tunred to 007 for inspiration. (The best-looking slide deck I’ve ever put together.) Here’s a sneak peek, from my BookMachine blog… What is James Bond’s most effective weapon? Could […]
Continue readingIt’s a terrible irony of nonfiction publishing that the people with the most interesting things to say are often too busy actually doing their thing to sit down and write a book about it. Business leaders are not natural writers, at least not usually. They’re often great communicators, especially on a conference stage or in […]
Continue readingThe sweet spot for your book: the intersection of what you’ve got, what they want, and where things are heading. What does ‘strategy’ mean to you? If I asked you what your strategy was for your small business, how would you answer? It’s a loaded word which means different things to different people, but for […]
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