A key part of the 10-day Business Book Proposal Challenge is to define and evidence the target market for your book. I talk about the different ways in which you can segment the market, to help people get clear that their book isn’t for ‘the general reader’ (or if it is, they’re in trouble). For […]
Continue readingIf you’ve got a brand, it’s a good idea to make sure your assets – your artwork, website copy, even premises etc – match up. So if you’re going to call your company ‘Scholars Punting’ and convey the impression that you’re a learned bunch, an offshoot of Cambridge University, staffed by the brightest and best […]
Continue readingLove this. Jamie Byng, CEO at Canongate publishers (he was in the year below me at Edinburgh University – I try not to think about that too much) is putting his famous head of hair on the block. He’s raising money for The Howard League for Penal Reform, and to encourage Canongate fans to put […]
Continue readingWe spent the afternoon at our local National Trust property, The Vyne, with friends who’d never been before. It’s a beautiful house, but right now they had to take our word for it, as the whole thing is encased in boards and scaffolding. They’ve effectively built a temporary house around the house while they work […]
Continue readingThe first time I went to New York on business, back in early 2001, I did the obligatory trip on the Staten Island Ferry from Battery Park then walked all the way up Manhattan, the beautiful Twin Towers to my left, up past City Hall, Bloomingdales, through the Theater District, Union Square, past our own […]
Continue readingToday’s blog is over at BookMachine – some thoughts from Melissa Romo on how to win at content marketing. https://bookmachine.org/2017/04/26/content-marketing-for-publishers-top-tips-from-a-professional/
Continue readingLove books? Love quotes from books? Love Pinterest? You’ll love Postepic. You know that feeling when you’re reading a book and a sentence or phrase leaps out at you, it’s the most perfect string of words you’ve ever seen, it’s moved you, or made you laugh, or it contains a profound truth beautifully expressed. Until […]
Continue readingDo you listen to podcasts? According to the Pew Research Center in 2016*, 21% of Americans aged over 12 had listened to a podcast in the previous month, up from 12% in 2013. It’s still a minority, but it’s growing fast. March is #trypod month, with big publishers and podcasters encouraging their listeners to encourage […]
Continue readingThis morning I went for a run in glorious spring sunshine. ‘I must start promoting the next 10-day Business Book Proposal Challenge a bit more strenuously,’ I thought to myself as I trundled along. ‘I know, it’s such a lovely day, I’ll record a quick video outside to tell people what it’s all about. People […]
Continue readingToday’s blog is over at BookMachine – Brand building for publishers: it may not be what you think https://bookmachine.org/2017/03/08/brand-building-for-publishers-it-may-not-be-what-you-think/
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