All Posts by AlisonJones

The positioning statement

There are lots of business tools that are useful for writers of business books, and this one is particularly helpful towards the end of the strategic thinking piece, as you prepare to move over into content marketing and more specifically into writing your book. A positioning statement is the pure distilled essence of your strategy […]

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Back to the Future (of publishing)

One of the students from Falmouth asked if he could interview me about publishing following my talk there last month. Here’s one of the questions he asked, and my response. (Because I’m determined to return the conversation to the FUTURE of publishing, rather than its past….) Did you see the emergence of digital literature as […]

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Isn’t it ironic?

It’s funny – over the last decade I must have given hundreds of talks on the subject of ‘the future of publishing’ – and yet my most popular blog post ever (several thousand views since it went up on Tuesday, apparently) is on the past of publishing. I seem to have unleashed a frenzy of […]

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Rolling home

A wonderful rare full day/evening in London, running a workshop, meeting a friend for coffee, and joining Women in Publishing for their Christmas party and awards evening. It was a wonderful surprise to find myself shortlisted for the Pandora Award this year, and I’ll treasure my Highly Commended certificate. Justine Solomons of Byte the Book […]

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Old-School Publishing

Today’s blog is a trip down memory lane over at BookMachine, remembering ten things that used to be part of the daily grind for publishers that just don’t exist any more.  Ahh, I loved the smell of ozalids in the morning…  https://bookmachine.org/2016/12/06/10-things-that-used-to-be-part-of-a-publishers-day-that-millennials-will-find-hard-to-imagine/

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Shortlisted and proud!

I took a break between proofs and manuscript reviews this afternoon to flick idly through Twitter…..  …..and discovered that I have been shortlisted for the Women in Publishing Pandora Award ‘for significant and sustained contribution to the publishing industry’.  My fellow shortlisted candidates are Kate Wilson, the force of nature behind the amazing independent children’s […]

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Start with the proposal

‘Why should you write a proposal? Because YOU need to be clear on this stuff too. Your book represents an investment of your own time and energy, and you need to make the business case to yourself.’ Today’s blog is a guest post over at Birds on the Blog – http://birdsontheblog.co.uk/writing-a-book-start-with-the-proposal/.  

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Talking it out

Robin Waite was a busy man. He was running his own business building websites and developing online business strategy for an ever-growing list of customers. At home, he was doing his bit looking after a 3-month-old baby. So when he decided to write a book, the obvious question was: when? Rob’s solution was to plan […]

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Finding my flow

Just over a year ago I worked with amazing coach Sue Revell on her ‘Gotta Be Me’ experience (which I highly recommend to anyone who wants to discover who they are and how they are when they’re at their unstoppable best, and learn how to bring that understanding into everyday life).  But it’s amazing how […]

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The Year of the Book

Back in January, I ran a workshop for 10 would-be authors called The Year of the Book. It was aimed at those who wanted to get serious about the book they’d been talking about writing for months/years and make it happen in 2016. One of those people was Glenda Shawley, and she came away from […]

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