‘Why should you write a proposal? Because YOU need to be clear on this stuff too. Your book represents an investment of your own time and energy, and you need to make the business case to yourself.’ Today’s blog is a guest post over at Birds on the Blog – http://birdsontheblog.co.uk/writing-a-book-start-with-the-proposal/.
Continue readingRobin Waite was a busy man. He was running his own business building websites and developing online business strategy for an ever-growing list of customers. At home, he was doing his bit looking after a 3-month-old baby. So when he decided to write a book, the obvious question was: when? Rob’s solution was to plan […]
Continue reading…is just how much they mean to those who’ve written them. Publishers sometimes lose sight of this. We are so used to producing books. It’s not that we stop valuing them, but sometimes you forget just how exciting and life-changing it is for an author when their first book arrives on their doorstep. I had […]
Continue readingMichael Kozlowski over at Good Ereader alerted me to a very good piece of news for fans of digital audio books: Audible’s ‘Send This Book’ feature which has been live in the US for six months now has finally reached the UK. (Unlike other US-only Amazon features such as having Alexa read your Kindle books […]
Continue readingSteve Krug, the guest on this week’s Extraordinary Business Book Club episode, is the rock star of the usability community. And it’s all down to this book: Don’t Make Me Think. It’s a cult classic for UX designers. And the principles it outlines are just as relevant to business writers: we’re all putting stuff in […]
Continue readingThis evening I’m speaking at a Byte the Book event in London on how to sell more books in non-traditional channels. One of the areas I’ll be focusing on is direct sales: my business authors have their own platform, they’re already selling services and in some cases products to their customers direct from their own […]
Continue readingI’ve been playing with Nicholas Lovell’s ‘Curve’ model since interviewing him for the Extraordinary Business Book Club next week (you can hear him in episode 39 on 12 December). Here’s a draft of mine, and I’ve worked with a couple of clients to help them think through theirs, too. Each author will have a slightly […]
Continue readingWhat do people mean when they say, ‘I love books’? Do they mean they love improving their mind or inspiring their soul by reading? Or the giddy sensation of leaving your own world and plunging headfirst into an entirely new one? Or is it the sheer sensual pleasure of a book, the feel of paper […]
Continue readingThis week in the This Book Means Business Bootcamp one of the things we’re focusing on is using the process of writing your book to build your network (both upwards and outwards), and one of the questions that came up was about how to contact people when their email addresses aren’t easily available. It’s worth […]
Continue readingPatrick Vlaskovits, co-author of Hustle and The Lean Entrepreneur, used a great phrase in this week’s Extraordinary Business Book Club episode which was a new one on me, although I knew just what he meant. (Patrick specializes in this, to be honest – providing just the right phrase for concepts without a name. We talked […]
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