I have just interviewed the wonderful Pam Didner, global content marketing expert and author of Global Content Marketing (what else?) – the episode will be broadcast in September. Along with all the fascinating insights into what it means to create content with international reach, she shared her own experience of writing. I asked her what […]
Continue readingOne of my Mastermind group shared a link today to an article that hit home: https://www.nytimes.com/2017/06/13/your-money/free-yourself-of-your-harshest-critic-and-plow-ahead.html?_r=0. It’s by Carl Richards, aka Sketch Guy at the New York Times. He puts out a sketch and essay every week, knowing every time they’re going to be seen by millions of people, all of whom are likely to have […]
Continue readingFollowing this week’s interview with Louise Wiles, winner of the first 10-Day Business Book Proposal Challenge and now author of Thriving Abroad, published by Practical Inspiration last month, there’s been an amazing conversation going on in the Extraordinary Business Book Club Facebook group about the resistance that every one of us seems to feel, pretty […]
Continue readingI was out for a drink with an English teacher tonight, and we discovered a mutual love of the subjunctive. The other women around the table looked at us utterly blankly. While the subjunctive is big in Latin and French (and maybe other languages too, that’s the edge of my knowledge), in English it’s somehow […]
Continue readingOne of the hardest days of the 10-day Business Book Proposal Challenge is Day 5: author biography. It’s like writing your CV for that first job: how to come across as confident and credible without sounding cocky? Part of the problem with writing the ‘About the Author’ piece is seeing yourself as an author in […]
Continue readingI was preparing Monday’s podcast today – it’s longer than usual, and chewier too: Cory Doctorow on copyright and creativity. If that sounds like your bag, make sure you listen to the full interview in The Extraordinary Business Book Club on Monday. But in the meantime, here’s one gem from Cory on writing, and why […]
Continue readingI caught a snippet of Open Book on Radio 4 this afternoon while driving. Mariella Frostrup was complaining about books without chapters. ‘How are you supposed to know when to stop? How do you know when to turn off the bedside light?’ she raged. Good points, well made. Myself, I like short chapters. I like […]
Continue reading11.:59 BST tonight is the deadline for the poor souls who’ve completed the 10-day Business Book Proposal Challenge but are still desperately ttitivating their proposals to be in with a chance of winning a publishing deal with Practical Inspiration Publishing. On the one hand, a deadline is marvellous because it focuses the mind. The dishwasher […]
Continue readingBernadette Jiwa writes brilliant books. Books like Difference, Marketing: A Love Story, and Hunch. And one of the first things you notice about them is that they’re very short. Beautifully, enticingly, ‘it-would-so-easy-to-read-this short. I asked her about it when I interviewed her recently on The Extraordinary Business Book Club. ‘You know what I noticed, I […]
Continue reading…check it out online. We’re doing titles today in the 10-day Business Book Proposal Challenge (yes, I know it’s Day 4, but the title has to fall out of the thinking we do on reader and summary, so although the title may be at the top of the proposal document, it’s not the starting point […]
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