All Posts by AlisonJones

Special day

It’s a very special day today – a very happy birthday to my first and biggest fan, my Mum. Probably the only person to have read every blog post, listened to every podcast, laughed at every joke. I know I’m beyond lucky. When you are loved and appreciated so completely, from your earliest days, you […]

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Don’t make me think

Steve Krug, the guest on this week’s Extraordinary Business Book Club episode, is the rock star of the usability community. And it’s all down to this book: Don’t Make Me Think. It’s a cult classic for UX designers. And the principles it outlines are just as relevant to business writers: we’re all putting stuff in […]

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The commercial is the creative

Last night I was talking at a Byte the Book event in London on selling books through non-traditional channels. This afternoon I was talking to Brookes Publishing MA students about emerging busines models.  It’s funny: when I first got excited about digital publishing, it was from an editorial perspective. As a reference book editor back […]

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You wrote the book, why not sell the book?

This evening I’m speaking at a Byte the Book event in London on how to sell more books in non-traditional channels. One of the areas I’ll be focusing on is direct sales: my business authors have their own platform, they’re already selling services and in some cases products to their customers direct from their own […]

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How to cheat at writing

Today’s post is over at Birds on the Blog: http://birdsontheblog.co.uk/how-to-cheat-at-writing/ “If writing this book is important to you, you have to get creative about tricking yourself into doing it…”

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Being creative in a crowd

I read a superb piece by Joanna Pieters this morning: Creators, We Need Your Strength Today, written in response to the US election. ‘As a creator, your voice has never been more important,’ she says. ‘You have energy that the world needs, right now.’ I recommend a read. It got me thinking about creativity more […]

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Thank you Leonard Cohen

RIP Leonard Cohen – one of the truly great songwriters. I discovered this quote from him in an article today, talking about the fact that he would often write a full verse and then cut it: “Before I can discard the verse, I have to write it… I can’t discard a verse before it is […]

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Remember the rainbow

It’s been an extraordinary morning: I’ve woken up to President Trump, and am more saddened than surprised. Angry, desperate people have taken the opportunity to kick the system. I don’t do political commentary on this blog and I’m not about to start now. So the point of this post is simply to observe that all […]

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