…is just how much they mean to those who’ve written them. Publishers sometimes lose sight of this. We are so used to producing books. It’s not that we stop valuing them, but sometimes you forget just how exciting and life-changing it is for an author when their first book arrives on their doorstep. I had […]
Continue readingHere’s a bit of news you might not have expected: the latest must-have Apple product is a book. Yes, an actual print book. Designed by Apple in California is beautiful (of course), bound in white lined with embossing and silver-edged paper, and contains 450 luscious shots of iconic Apple design and the processes behind them. […]
Continue readingToday’s post is over at BookMachine, where I explore what the membership economy – as outlined by Robbie Kellman Baxter in The Extraordinary Business Book Club this week – means for publishers. https://bookmachine.org/2016/11/23/the-membership-economy/
Continue readingIn today’s seminar activity with the MA Publishing students at Oxford Brookes we were looking at book proposals, and identifying the key points, warning signs and questions that an editor looks out for whenever they read a submission. The ‘fake’ proposal that they were critiquing contained a favourite phrase of mine: ‘This book will appeal […]
Continue readingLast night I was talking at a Byte the Book event in London on selling books through non-traditional channels. This afternoon I was talking to Brookes Publishing MA students about emerging busines models. It’s funny: when I first got excited about digital publishing, it was from an editorial perspective. As a reference book editor back […]
Continue readingThis evening I’m speaking at a Byte the Book event in London on how to sell more books in non-traditional channels. One of the areas I’ll be focusing on is direct sales: my business authors have their own platform, they’re already selling services and in some cases products to their customers direct from their own […]
Continue readingToday’s blog is over at BookMachine, and explores what the real value of business books is – for the publisher, and for the author. (And for the reader? That’s a whole different blog…) https://bookmachine.org/2016/11/02/truth-business-books/
Continue readingToday’s post, brought to you by the Frankfurt Book Fair, is featured on LinkedIn: https://www.linkedin.com/pulse/where-book-makes-money-alison-jones
Continue readingI had a fascinating conversation with a publishing buddy this week, talking about the upcoming Frankfurt Book Fair. ‘I don’t really get Book Fairs,’ he confessed. ‘I’ve never had a single conversation or done a single bit of business without thinking, “We could have done this any old day of the year. Why here?”‘ And […]
Continue readingToday’s blog is over at BookMachine – it’s all about HarperCollins’s clever new initiative BookGig. https://bookmachine.org/2016/10/12/bookgig-the-publisher-agnostic-initiative-launched-by-harpercollins/
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